Angeley Mullins | Digital Marketing Webinars & Leadership

The Future of Marketing

How Mental Health campaigns are driving brand perception and loyalty

Marketing Campaigns have shifted from abstract topics to more realistic ones. Mental health topics which were once considered taboo are now at the forefront of marketing campaigns as consumers are buying from companies that promote topics they care about. This webinar, in partnership with VentureBeat dives into the future of marketing and how we can align with consumer interest.

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Hard Skills Exchange

CXO Games - How to Show your CFO That Marketing Made Sales More Effective

How can we show the CFO that marketing has improved sales effectiveness and efficiency? Can we forecast these gains? Do we agree that marketing enhances sales performance? How can we measure this impact to guide our spending decisions?
As CEO of ProofAnalytics.ai, Mark leads the team in developing the only AI-native, MASB-certified platform for GTM teams. He has over 26 years of experience and is passionate about transforming GTM performance with analytics-led decision-making. Mark is also co-chair of the Modern GTM Organizational Structure at MASB and serves as a member of the Brand Valuation Work Group at ANA.

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The Drum

Consumer self-awareness: How brands need to change

With the growing rise of digital shopping from the pandemic, brands need to change their tactics in order to align with the shifting values of consumers. In this webinar with The Drum, we dive into the changing trends of consumer behaviour and how brands can align themselves more closely with what consumers care about.

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