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How can we show the CFO that marketing has improved sales effectiveness and efficiency? Can we forecast these gains? Do we agree that marketing enhances sales performance? How can we measure this impact to guide our spending decisions?
As CEO of ProofAnalytics.ai, Mark leads the team in developing the only AI-native, MASB-certified platform for GTM teams. He has over 26 years of experience and is passionate about transforming GTM performance with analytics-led decision-making. Mark is also co-chair of the Modern GTM Organizational Structure at MASB and serves as a member of the Brand Valuation Work Group at ANA.
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With the growing rise of digital shopping from the pandemic, brands need to change their tactics in order to align with the shifting values of consumers. In this webinar with The Drum, we dive into the changing trends of consumer behaviour and how brands can align themselves more closely with what consumers care about.
Join us for a crucial discussion in this webinar, where we address the unique challenges and strategies for maintaining well-being in the tech industry. We’ll explore the impact of high-pressure environments, imposter syndrome, and work life balance on mental health.