Advisory for Founders & CEOs who have great ideas but need help building and scaling

Angeley helps founders understand what it really takes to achieve product-market fit. She breaks down the difference between founder-led sales and true product-market fit, giving leaders clarity on when their business is ready to scale..

Angeley helps companies build out their first marketing and sales teams, advising on early hires and guiding how to scale them properly. It’s no longer just about adding headcount. The focus is on finding the right mix of AI and digital engines and integrating them into the organisation so growth is sustainable.

For founders, creating your own brand and telling your story is a must. It’s no longer just about the product; it’s about how you connect with your customers.

GTM looks different for every company and every vertical. It requires a critical approach to how you acquire customers and how you scale.

“I don’t believe in standardised GTM playbooks. I believe in doing the research required to uncover the winning formula for every business” 

Your brand is your biggest differentiator. I advise founders and CEOs on how to build a winning brand for both their companies and themselves. Positioning isn’t just about a tagline. It’s about speaking to different types of clients or ICPs (ideal customer profiles) in a way that makes it clear who you are, what you do, and why they should choose you.

Having a great product doesn’t mean much if no one knows about it. In the age of AI, strong PR, media, and brand awareness will be one of the biggest differentiators to boost both sales and investment.

AI tools are here to stay, but I help founders understand which ones truly support scaling and how to balance automation with human authenticity and critical thinking.

How to build your pitch deck not just to get investor attention, but to win funding with angels, VCs, and family offices. How to incorporate storytelling into your pitch so you can clearly communicate your vision and inspire investors.